You can get help by outsourcing your eCommerce marketing services, here are 6 benefits of outsourcing your eCommerce marketing needs:

1. No Staff Problems or Annual Leave

Consistency is the most important key to successful marketing, and marketers are not machine’s, they obviously need to take breaks. When your staff are sick or not coming to office due to any reason, you need a replacement for them thus marketing suffers. Take an example of “Content Writing” – if you stop creating blogs for a few weeks google will notice and your organic rankings will definitely decrease. When you outsource your marketing needs you don’t need to worry about staff issues because now it’s their issue and they will handle it.

2. Assurance on Investment

By outsourcing services to a eCommerce market expert you get an assurance that your money is being invested properly as the focus of the team hired by you will only be on the leads. Thus you will save your time and funds, and focus on growing your business.

3. Keep Up with e-Commerce Marketing Arena

e-Commerce marketing experts spend their time in learning the best & new strategies available, also they keep up with all the frequent changes in the market and be aware of the current trend to utilize the tactics for the betterment of your business.

4. Experts in The Industry

When you outsource your eCommerce marketing services you a get the services by team of experts who are adept in implementing marketing strategies that work in favor of your business. They can handle your business more professionally and offer you the support you need to grow your business.

5. They Have As Much at Stake As You Do

When you hire an outsourcing partner for your eCommerce marketing services you might be surprised to know that they are just as concerned about your business growth as you are because when you get good results and good customer satisfaction rating, it helps their customer satisfaction rating also.

6. Keep You Branding Steady & Consistent

Using a single outsourcing partner to handle your marketing requirement ensures consistent branding across all your different channels. Although it’s achievable by in-house marketing but you’ll have to work much harder to get the desired brand reputation.

As customers are very aware about products so marketing strategies can become ineffective at this moment. The strategies you applied last year would not bring same positive result this year.

Here we give you few ideas for this holiday season:

Responsive Design

Have a look at your website if your website is unresponsive then you need to redesigned so that customers can easily access your site on all devices such as smartphones, tablets, ipads etc. By this way you can not only stand yourself in this competitive market but also attract your prospective customers as mostly customers use their smartphones for online purchase.

Home Page

Home Page is the main page of your website to attracts customers, convince them to browse your site and make their mind to purchase product. You should use attractive graphics and images on this page that clearly represent discounts, offers and promotions.

Engaging Content

Content is a king. A rich, useful and engaging content always grabs attention of customers. For this, you should make unique description and make sure that is interesting and compelling. You need to focus on product images quality also. The images should be clearer and attractive for the current market. By providing relevant and valuable information to the customers you can increase your site’s conversion rate also.

Add Coupons and Promotional Campaigns

People are always lookout for the best gift at reasonable price for their relatives, friends and family. You should add coupons and promotional campaigns for increase sales. You can give offers like this. For example: “Free Shipping Over $20”, “$5 off on selected items”, etc.

Offer Gift Wrapping for Free

It would be great if you provide free gift wrapping on over a specific amount. This idea will definitely help you to increase product sales.

Sell Across Multiple Channels

There are multiple channels like Amazon, eBay, Sears, Shopzilla, PriceGrabber etc. running in current market that can help you represent your brand in front of people. You can use them to upload your products. People mostly use them to find great product deals.

Set a Holiday Goal

Set a goal for your eCommerce business. If you don’t set it, you can’t get idea whether eCommerce marketing strategies work or not.

Establish a Holiday Marketing Budget

Set a marketing budget for your business. How much you invest in promotions for this Christmas season?

Create Free Shipping Offers

Offering free shipping is an important strategy of your marketing plan. According to survey, 55% people spend more to get free shipping offer. You need to decide few things on free shipping. First, are you ready to offer free shipping on every order? Second, will you require a minimum purchase? After answering these questions, the next step is to start ready your site.

The above points will surely help you to grow your checklist and boost sales for the holidays.

You need to make the right balance between what your customers want from you and what is possible for you to provide them. Every store owner use different delivery strategies. Speed, convenience and cost all these factors important for customers. You should do a survey once in a year to know the best delivery service for your business.

After getting the best delivery service for your business, you need to present it clearly on your store. Highlight the link which directly goes to delivery options. Never hide the shipping charges. You should clear everything on product pages about availability of product, regarding dispatch and postage charges etc. Everything about delivery must be explained on checkout pages too.

You can add promotions such as free shipping on order above $100. It will put minimum effect on your margins but it will increase your sales. You should deliver the product on time or before customer’s expectation. It will keep your customers happy and they would like to purchase from your store again.

How your delivery strategies can increase repeat purchases

We always want to convert our buyers into repeat buyers. Right delivery strategies play an important role in this. When a customer order first time from your site, he/she tests your delivery process too that time. First impression is last impression. So you must do a good job with your first online order. By all these you can built customer’s trust on your site.

Be sure before dispatch that you deliver right product to right customer on time and all the right things available in the parcel which customer order from your store.

If you want to get more orders from the same buyers. You need to keep them happy by sending following things in a parcel:

• Correct products, ordered by customer
• A catalogue of your products
• A leaflet of your best selling products
• Few offers like free shipping or discount on your next order

You can also attach a promotional message on the dispatch paper. Send a surprise gift such as pen, sticker or bookmark. It will not increase your cost but it will give nice impact on customers. Wrap the product nicely so that when customer will get that product there should be no single scratch on that.

So, when you are focusing on how to improve or increase your sales, never forget the importance of delivery.