How Product Reviews Play an Important Role to Increase eCommerce Sales?

admin — Fri, 29 Apr 2016 12:01:38 +0000

Do you know that product reviews matter in sales? It has been proved that product reviews boost eCommerce sales because mostly customers focus at reviews before taking decision to buy any item. They not only increase conversion rate of your website but also clear all the doubts coming in mind about the product. Also, provide great help to select right product in the crowd of similar products.

SEO Benefits

By reviews – a fresh, unique content creates on product pages. It also a great source to add new content on product pages which updates on regular basis. When you are using description and specification from manufacturer site, they differentiate your product page in search engine. So, helps to increase rank in search engines.

Improve Rank

Generally people focus on reviews when the point is to purchase especially any electronic item. Simply we can judge that they would search product by name, review and ratings. So if you have reviews on product pages you can catch more traffic on your site. This will automatically improve your site rank.

“Stars” Increase Sales

It is a human nature before buying any item they want everything perfect such as how many stars gets that product. A “5 star product review” increase chances of sales as it shows best product.

What About Bad Reviews

Bad reviews are also helpful. As it increase customer trust on positive reviews. Customers assume that all are fake reviews if they don’t find any negative review on that page. So if you have 10 reviews and among them 2 are bad reviews then it would make remaining 8 more reliable.

HOW TO COLLECT REVIEWS FROM CUSTOMERS

Use a reviews provider: Make a third party review provider on your product pages to get more reviews.

Email customers post-purchase: When customer purchased from your store then send him an email regarding review. But you need to wait for this because only while using that product customer can send his review.

Make the process as simple as possible: As some customers don’t have enough time, so make the process as possible as easy for reviews.

It would not be wrong if we say that reviews also help in improving product quality. If you get bad reviews, your teams would do more efforts to improve product quality and improved quality means improved sales.

If you don’t have in-house team to manage your products reviews, you don’t need to be worried as you can outsource product review writing and management services to offshore experts like www.switch2ecom.com