Product Feed Optimization or Shopping Feed Management is most effective advertising tool in ecommerce marketing, this helps merchants to exhibit their products in front of millions online serious shoppers. Almost people visit Comparison Shopping Engines (CSE) with the intent of shopping and if your brand or product is visible there then you can experience significant increase in your regular profits or sales.

Switch2eCom has skilled and talented comparison shopping feed management experts to create product data feeds and upload the same to major comparison shopping engines. Our team strictly follows guidelines defined by each shopping engine individually as we know the same upload format doesn’t fit to all. Our shopping feed optimization or product feed management services include:

Shopping Feed Creation

We help our clients to create product data feed from manufacture sites, supplier websites, existing ecommerce stores and other possible sources. Our teams are comfortable to get information from eCommerce platforms such as Magento, osCommerce, Yahoo store, X-Cart, Zen Cart, Volusion, ProStores, Miva Merchant etc. We pay proper attention to each product field like title, product name, product url, image url, price, category, brand, sku, availability, shipping, condition, unique identifiers etc. and firmly support specification recommended by the shopping engines.

Shopping Feed Optimization

Shopping Feed Management team at Switch2eCom, knows the methods of getting higher rank on Comparison Shopping Engines (CSE). We believe in creating unique and relevant product content so that product page can be visible in top search results. In our shopping feed optimization process, we optimize product feed titles, descriptions, attributes, categories, ratings, reviews and other key components.

Product Feed Categorization

Appropriate product feed categorization is very important and our shopping feed management professionals take it seriously, they study products intensely before classification. Before assigning product to a category we thoroughly check product categories on shopping engines so that we can put that on right place and it can be discover easily by potential buyers.

Product Feed Submission

To drive maximum traffic on ecommerce websites from comparison shopping engines we habitually submit fresh product feeds like product prices, availability status and attributes. We are aware with the search algorithm and that is why we try to keep your product feeds up-to-date on daily and weekly basis.

We prepare a monthly performance and tracking report for our clients so that they can understand better campaign results from different comparison shopping engines. Our shopping feed management services are designed to improve conversion rate and overall customer experience.