Product Upload and Google Data Feed Submission for Online Apparel Store

The Client
A US Based Online Uniform Retail Business

Project Overview
The client is a leading online uniform retail business based USA. They offer a wide range of products on web at lowest prices with best customer support. In past 8 years, they have managed to build a good client base by offering state-of-the-art product inventory. But as the business was growing continuously they decided to take help from an experienced company and approached us. The client wanted us to upload new products in appropriate category or sub-categories so that buyers can find desired product quickly. The additional requirement was enhancing product photos, posting data feeds on Google Shopping and competitor price monitoring.

Challenges
There were many challenges involved in the project including tight deadlines for each brand and price monitoring for thousands of products.

• As the client sells a wide range of brands with unique features, the classifying process was very tough. We had to understand each product thoroughly before assigning to a category.
• Product photo editing was one of the toughest jobs assigned by client because we had to remove unwanted backgrounds and change color of photos to show multi-color object on product page.
• Also, as per the client need we had to be uploaded multifaceted product data feeds on Google Product Search with no less than one hundred percent accuracy.

Solutions
After studying guidelines provided by client, we had assigned a dedicated team to effectively manage all the activities requested. In the team, we incorporated professionals that were specialist in product categorization, photo editing, Google shopping data feed upload and price monitoring tasks.

At Switch2eCom, we have skilled and talented workforce to assist our clients for ongoing, time consuming and complex catalog processing responsibilities. By utilizing our experienced resources and sound knowledge we had uploaded each brand before the deadline set by client. To speed up process and minimize error rate, we executed example products from each brand and presented those for client review instead of completing entire range.

Outcome
With Switch2eCom help, the client has been able to upload new range of products quickly or before their competitors. In a few months, client had noticed significant improvement in the sales compared to earlier. Now, client has more than 25,000 SKUs on their product inventory and its customers getting world-class online shopping experience.

In addition, client got outsourcing advantages such as enough time to focus on core activities, staffing flexibility, more than 50% cost cutting in production expenses, overall product data quality improvement and higher productivity rates with each brand.