Boost Your Online Store’s Performance Through Perfect Product Categorization

• March 9, 2016Catalog Management, Product Data Entry

The product categorization is as important as other aspects of online store. It is understood that if customers on your store would not be able to find a product easily, they will not like to come back again for purchase any product on your store. It happens with you same, if you use your energy and spent a lot of time to find a particular product on any site and lastly result is “not found”, then you would be surely frustrated from that store and would not like to shop from that store in future. So, you can realize that wrong product categorization can harm your business or profits directly.

It does not matter which type of online store you are running. The accurate product categorization is essential for each store that is selling products online. It increases your conversion as well as your revenue. Also, it improves SEO if you use descriptive product categories on your ecommerce store. The proper categorization undoubtedly increases traffic on online stores because more categories create more number of landing pages. Furthermore, more keywords help in SEO and increase store’s long-tail traffic as well.

Product categorization seems very important but it is not a very simple process. In fact, it is a very time consuming process. If you want to set up accurate and well organized product categories or sub-categories, it becomes essential first to understand how users will search for your product. Therefore, it is complicated to manage large number of product category and sub-categories on any online store.

Need not to worry!! Here at Switch2eCom, we help online retailers to create and manage product categories or sub-categories accurately. We have proficiency in this time consuming task as our professionals have vast experience in product categorization for diverse industries. Our team assigns right tags and categories to your products because before placing products in the category or sub-category, we go through with your entire product line for better understanding.

Benefits of Product Categorization and Tagging at Switch2eCom:

• Accurate product categorization
• Optimized product taxonomy
• Increase the conversion rate
• Tagging products with logical search terms
• SEO advantages of creating logical categories or sub-categories

At Switch2eCom, we not only have familiarity with different industry products but also we are conversant with almost every leading ecommerce storefront including Magento, Shopify, OpenCart, BigCommerce, Prestashop, WooCommerce, Volusion, etc. and marketplace such as Amazon, eBay, Sears, Rakuten, etc.