Are You Crazy to Celebrate Christmas 2016? Here is eCommerce Marketing Checklist for You!

• December 22, 2016eCommerce Marketing, Tips and Tricks

The Christmas shopping season has just begun and people are wondering here and there to find out best gift for Christmas day. Don’t miss this opportunity to increase sale of your products. Don’t delay and start things as soon as possible. The first thing is to do check your eCommerce store status. Is your eCommerce store ready to face this holiday rush? Do you have attractive promotional offers for customers?

As customers are very aware about products so marketing strategies can become ineffective at this moment. The strategies you applied last year would not bring same positive result this year.

Here we give you few ideas for this holiday season:

Responsive Design

Have a look at your website if your website is unresponsive then you need to redesigned so that customers can easily access your site on all devices such as smartphones, tablets, ipads etc. By this way you can not only stand yourself in this competitive market but also attract your prospective customers as mostly customers use their smartphones for online purchase.

Home Page

Home Page is the main page of your website to attracts customers, convince them to browse your site and make their mind to purchase product. You should use attractive graphics and images on this page that clearly represent discounts, offers and promotions.

Engaging Content

Content is a king. A rich, useful and engaging content always grabs attention of customers. For this, you should make unique description and make sure that is interesting and compelling. You need to focus on product images quality also. The images should be clearer and attractive for the current market. By providing relevant and valuable information to the customers you can increase your site’s conversion rate also.

Add Coupons and Promotional Campaigns

People are always lookout for the best gift at reasonable price for their relatives, friends and family. You should add coupons and promotional campaigns for increase sales. You can give offers like this. For example: “Free Shipping Over $20”, “$5 off on selected items”, etc.

Offer Gift Wrapping for Free

It would be great if you provide free gift wrapping on over a specific amount. This idea will definitely help you to increase product sales.

Sell Across Multiple Channels

There are multiple channels like Amazon, eBay, Sears, Shopzilla, PriceGrabber etc. running in current market that can help you represent your brand in front of people. You can use them to upload your products. People mostly use them to find great product deals.

Set a Holiday Goal

Set a goal for your eCommerce business. If you don’t set it, you can’t get idea whether eCommerce marketing strategies work or not.

Establish a Holiday Marketing Budget

Set a marketing budget for your business. How much you invest in promotions for this Christmas season?

Create Free Shipping Offers

Offering free shipping is an important strategy of your marketing plan. According to survey, 55% people spend more to get free shipping offer. You need to decide few things on free shipping. First, are you ready to offer free shipping on every order? Second, will you require a minimum purchase? After answering these questions, the next step is to start ready your site.

The above points will surely help you to grow your checklist and boost sales for the holidays.