How Delivery Strategy Increase eCommerce Sales?

• April 15, 2016eCommerce Marketing, Tips and Tricks

The delivery of products is as important as other aspects in online business. It plays an important role when we are focusing at the points that how we can increase our sales? It can be one of the main factors why customers fail to buy from online. Sometimes lack of delivery options and lack of faith in delivery stops customers avoid to purchase from online store. So, if you improve your delivery strategies it will definitely helps you to increase your customers.

You need to make the right balance between what your customers want from you and what is possible for you to provide them. Every store owner use different delivery strategies. Speed, convenience and cost all these factors important for customers. You should do a survey once in a year to know the best delivery service for your business.

After getting the best delivery service for your business, you need to present it clearly on your store. Highlight the link which directly goes to delivery options. Never hide the shipping charges. You should clear everything on product pages about availability of product, regarding dispatch and postage charges etc. Everything about delivery must be explained on checkout pages too.

You can add promotions such as free shipping on order above $100. It will put minimum effect on your margins but it will increase your sales. You should deliver the product on time or before customer’s expectation. It will keep your customers happy and they would like to purchase from your store again.

How your delivery strategies can increase repeat purchases

We always want to convert our buyers into repeat buyers. Right delivery strategies play an important role in this. When a customer order first time from your site, he/she tests your delivery process too that time. First impression is last impression. So you must do a good job with your first online order. By all these you can built customer’s trust on your site.

Be sure before dispatch that you deliver right product to right customer on time and all the right things available in the parcel which customer order from your store.

If you want to get more orders from the same buyers. You need to keep them happy by sending following things in a parcel:

• Correct products, ordered by customer
• A catalogue of your products
• A leaflet of your best selling products
• Few offers like free shipping or discount on your next order

You can also attach a promotional message on the dispatch paper. Send a surprise gift such as pen, sticker or bookmark. It will not increase your cost but it will give nice impact on customers. Wrap the product nicely so that when customer will get that product there should be no single scratch on that.

So, when you are focusing on how to improve or increase your sales, never forget the importance of delivery.